Irene Zhao is the co-founder of SO-COL, a technology infrastructure company that seeks to empower creators and brands through NFTs. Irene heads the investment, strategy, and marketing functions of the company. She has been in the creator economy for 6 years and has amassed over half a million of followers across all platforms. She is also the face of IreneDAO, the first ever creator NFT that set the benchmark for the market, and a notable female thought leader in the web3 social sphere.